Objectives/Challenges
Founded in 1953 in White Bear Lake, Minnesota, Lakeshore Players has operated continuously as a community theatre. The objective was to build a new, world-class performance space that would both accommodate Lakeshore Players and serve as a community resource for concerts and other events.
Outcomes/Implementation
Ainsley Shea built a website and produced branding and a wide array of messaging in support of the theatre’s objective. Thousands of people in the White Bear Lake area contributed over $8 million, and Ainsley Shea was a factor in that success. Now, Lakeshore Players Theatre has a home in one of the premier entertainment facilities in the state of Minnesota.
Deliverables
● Branding
● Fundraising collateral
● Website build
● Style guide
● Media planning
