Objectives/Challenges

National Popular Vote is a nonprofit organization whose specific purpose is to implement an election system guaranteeing that the candidate who receives the most votes in the Presidential election is the one who actually becomes President. The effort requires passage of the National Popular Vote Compact in enough states to total 270 electoral votes. Thus, the campaign must be waged on a state-by-state basis.

Outcomes/Implementation

Ainsley Shea uses focus groups and polling data to hone the National Popular Vote message, and we measure success by how many states pass the Compact into law. To date, the National Popular Vote Compact has been passed in states possessing 205 electoral votes.

Deliverables

●      Environmental monitoring
●      Pressure point lobbying
●      Social Media
●      Video
●      Media relations