Running Aces Casino & Racetrack

We reboot brands.

Since 2008, Running Aces Casino & Racetrack has operated a card room with Vegas-style poker and pit games, including a sit-down restaurant and entertainment from live music and comedy to a seasonal, full slate of harness racing. Thanks to new leadership at the casino, Ainsley Shea was retained to create a new brand, ‘cause this pony was getting really worn out. But it’s never easy to change horses. 

Our whole team went to work – with Robert Bausch writing fresh positioning and strategy that would lay the foundation for an ongoing communications campaign that would get locals in the door for cards, food and entertainment. Next, Jeff Pfoser and our creative team redesigned their website and reimagined Running Aces’ entire visual brand. We’re specialists in developing communications to key market segments (among others), and this came in handy as the casino used Jing Zhang’s expertise to target the Asian market in Minnesota. Cameron Prudhomme also led several successful advertising video shoots for the casino, which were featured online. It took new leadership at the casino to realize that fresh insight was needed to reinvigorate the brand.

As a result of our work, traffic to the site improved 15% – with increased ticket sales throughout their 2015 racing season.

You know change comes with some pain. It’s worth it. Let’s connect.


Robert Bausch

Senior Strategist

Wholesaling, retailing, branding, and product launches, Robert has done real-life work on the front lines with large corporations and small businesses, non-profits and associations, as a client and in consulting organizations. Doesn’t matter if you own a church, racing team, supermarket, non-profit organization, an online or service business – Robert provides the must-have help.


Creative Director

Pfoser is a One-namer. And his talents have delivered award-winning print, identity development, film, video, interactive, and mobile projects for the benefit of organizations like the Minnesota Department of Trade and Economic Development, marchFIRST, Priority Publications, Creatis, Easel Training, and ASI Communications. At Ainsley Shea – he serves as the pillar on which we grow the visual and creative work for all of our clients. Need any proof of our foundation? Check out the case studies. 

Cameron Prudhomme

Video Production Specialist

Graduating from The Art Institutes International with a degree in Digital Film and Video Production and having done work for 3M and Toro, Cameron has the education and the experience to shatter expectations. Whether it's shooting, editing or directing (his forte), Cameron has an exceptional grasp on both end product and every single part of the process – and best of all, he loves doing it.

Jing Zhang

Senior Counselor

Need an organizer? We’ve got you covered. Jing has an extensive background building connections and facilitating communication between U.S. and Chinese businesses, governments, and non-profit organizations. Fluent in Mandarin and English, she is helping drive Ainsley Shea clients’ moves into China and Chinese interests’ moves into the U.S.

Project Profiler