Objectives/Challenges
OZ Systems offers a complete suite of newborn screening technologies and protocols. The challenge was to increase awareness of what OZ Systems has to offer and to overcome regulatory and bureaucratic barriers to entering the healthcare market state by state. The brand needed to be positioned as an industry leader and authority.
Outcomes/Implementation
OZ Systems has become a known industry authority on newborn screening and a general health IT leader. Thus, OZ Systems now has demonstrated clout in persuading healthcare industry and regulatory agencies to fuel the implementation of proactive newborn screening.
Deliverables
● Media relations
● Re-branding
● Environmental conditioning
● Digital media
