Newborn Foundation

Non-profits. No problem.

We understand the needs and nuances of non-profits; and we love their causes. So we work hard for the Newborn Foundation and the Newborn Coalition, who serve as unrelenting advocates for our newest, most vulnerable citizens. Through pilot projects and healthcare initiatives that leverage health IT and other critical technologies, the Newborn Foundation improves outcomes and reduces disparities for newborns and their families.

As a founding partner to this vital organization, currently run by Annamarie Saarinen, Ainsley Shea’s team led by Jing Zhang supports the mission and growth of this non-profit through public affairs research, government relations counsel, branding and campaign strategy. What’s more, Jeff Pfoser and Greg Meyers continue to build upon the Newborn Foundation’s unique brand that exudes the tenacious attitude of the foundation and their work. We measure success by the percentage of babies in the U.S. (and, in the coming years, the developing world) who receive screening for heart defects and other newborn health conditions. When we started, the percentage was under 20; now it’s over 90. 

We help loads of non-profits get their missions accomplished.



Creative Director

Pfoser is a One-namer. And his talents have delivered award-winning print, identity development, film, video, interactive, and mobile projects for the benefit of organizations like the Minnesota Department of Trade and Economic Development, marchFIRST, Priority Publications, Creatis, Easel Training, and ASI Communications. At Ainsley Shea – he serves as the pillar on which we grow the visual and creative work for all of our clients. Need any proof of our foundation? Check out the case studies. 

Jing Zhang

Of Counsel

Need an organizer? We’ve got you covered. Jing has an extensive background building connections and facilitating communication between U.S. and Chinese businesses, governments, and non-profit organizations. Fluent in Mandarin and English, she is helping drive Ainsley Shea clients’ moves into China and Chinese interests’ moves into the U.S.

Project Profiler


Ainsley Rosenstiel

Media Relations Intern

Faith Hansen

Copywriter & Production Artist

Kent Kaiser, Ph.D., APR

Senior Counselor

Robert Bausch

Senior Strategist

Sara Croom

Managing Director, Ainsley Shea Potomac

Mason Henry

Web Developer


Creative Director

Cameron Prudhomme

Video Production Specialist

Patrick Rosenstiel


Jing Zhang

Of Counsel