MNCPA


We can ASAP whatever is keeping you up.

Taxes suck. Having to do them sucks more. That’s why we helped the people who help the people that have tax questions. 

The Minnesota Society of Certified Public Accountants organizes 9,100 CPAs in Minnesota to provide tax assistance. Ainsley Shea was brought onto their team with two clear goals – increase the number of people that use their online referral service and raise awareness of their professional services across the state of Minnesota.

After extensive market research, including interviews with CPAs and other target audiences, Ainsley Shea’s lead strategist Robert Bausch found one overarching theme to drive the campaign – life events always create business opportunities. The rest of our team created targeted communications around key life events that impact tax reporting. Sara Croom designed a targeted media plan to bring Jeff Pfoser’s catchy creative to the right audiences. All while Kevin Gaffney placed stories in media outlets throughout Minnesota using MNCPA members as experts.

Ultimately, Ainsley Shea leveraged a structured advertising and media relations campaign that significantly built upon MNCPA’s brand and increased response rates. After refining our technique, Ainsley Shea’s services resulted in an additional 883 conversions using their online tool throughout the 2015-2016 tax season. Not to mention a story placed on 4 of the state’s 5 largest television stations and a series of “Tax-file” segments on the state’s most popular news radio station.



People

Robert Bausch

Senior Strategist
952.240.4737

Wholesaling, retailing, branding, and product launches, Robert has done real-life work on the front lines with large corporations and small businesses, non-profits and associations, as a client and in consulting organizations. Doesn’t matter if you own a church, racing team, supermarket, non-profit organization, an online or service business – Robert provides the must-have help.

Sara Croom

Managing Director, Ainsley Shea Potomac
202.550.9158

Sara has worked at the highest levels of policymaking and government, first in office of the House Majority Leader and later, the Bush administration (as a congressional liaison between the President, First Lady and members of Congress). But that hasn’t stopped her from also making the ranks in some of D.C.’s biggest tech powerhouses like CampaignGrid, Disruptor Capital, and New Media Strategies. Croom is a strategic media consultant with a successful track record and extensive experience. If it’s political and online – she should be your first call.

Kevin Gaffney

Copywriter/Media Relations
612.414.6139

We brought Kevin on as an unknown intern, but his niche as a badass writer, intuitive story-pitcher, and strategist-in-training kept him on board. From biotechnology to financial services and renewable energy – Kevin has led a broad range of public affairs and public relations efforts while working at Ainsley Shea. Although his hair takes on various forms, he always exudes brilliance.

Pfoser

Creative Director
612.770.0778

Pfoser is a One-namer. And his talents have delivered award-winning print, identity development, film, video, interactive, and mobile projects for the benefit of organizations like the Minnesota Department of Trade and Economic Development, marchFIRST, Priority Publications, Creatis, Easel Training, and ASI Communications. At Ainsley Shea – he serves as the pillar on which we grow the visual and creative work for all of our clients. Need any proof of our foundation? Check out the case studies. 

Project Profiler

Contact

Robert Bausch

Senior Strategist
952.240.4737

Sara Croom

Managing Director, Ainsley Shea Potomac
202.550.9158

Kevin Gaffney

Copywriter/Media Relations
612.414.6139

Mason Henry

Web Developer
952.956.4683

Greg Meyers

Graphic Designer
612.799.9511

John Perlich

Counselor
608.239.9204

Pfoser

Creative Director
612.770.0778

Cameron Prudhomme

Video Production Specialist
612.751.3542

Patrick Rosenstiel

CEO
612.670.9465

Jing Zhang

Senior Counselor
651.414.1095

Annamarie Saarinen

Of Counsel
612.964.6728